Challenge

GoodMakers Films needed to develop and produce a CSR film that would tell the story of Ericsson’s leading global executives who were traveling to Tanzania to connect with local NGO leaders to exchange cultural knowledge, business insights and engage in one-on-one leadership training.

Solution

Our team worked with World Action Teams to translate the Ericsson Global Leadership Program into a relatable story that blended with the Tanzanian NGO leaders who also had a rich story to tell.

Results

The film demonstrates what’s possible when cultural and business goals are aligned to create shared value.