Over a 3 year period, WGS had produced over 50 commercials for OLX. So, after doing a lot of ‘tactical’ spots, it was time to show a warmer side to the OLX experience. We created 2 TVC’s that were dramatically different. These spots showed the actual benifit of transacting in OLX and not just the money side of the transaction.
We have worked with the Red Cross on many projects before with out ‘GoodMakersFilms’ projects with ‘Kenyans For Kenya’ and the successful ‘Chagua Peace’ campaign. So when we were approached to create an uplifting TVC we were honoured to be asked to do so. So many well known faces pitched in to help, it was filmed over a week travelling to different places where the Red Cross has projects.
Life moves on when you are gone. Stay alive! Don’t drink and drive