Over a 3 year period, WGS had produced over 50 commercials for OLX. So, after doing a lot of ‘tactical’ spots, it was time to show a warmer side to the OLX experience. We created 2 TVC’s that were dramatically different. These spots showed the actual benifit of transacting in OLX and not just the money side of the transaction.
OMK, Faulu and UAP come together under one umbrella, along with this new campaign.
We have worked with the Red Cross on many projects before with out ‘GoodMakersFilms’ projects with ‘Kenyans For Kenya’ and the successful ‘Chagua Peace’ campaign. So when we were approached to create an uplifting TVC we were honoured to be asked to do so. So many well known faces pitched in to help, it was filmed over a week travelling to different places where the Red Cross has projects.
This TVC was just one of literally hundreds of pieces of media we made for the ‘SportPesa All Stars’ Campaign. This TVC was made at the latter end of the project when everyone was exhausted. We made this alongside a Music Video that was made for the event.